增强产品竞争力的功能创新方法

Function Innovation: an Approach to Products' Competitiveness

产品功能是影响产品竞争力的基本因素之一。功能创新旨在使产品功能系统满足特定顾客群的需要 ,并取得可盈利的市场份额。功能创新方法包括渐进型和激进型两种类型以及公司占领和创造市场的六种模式。功能创新能够在行业内部、行业内的战略集团之间或者行业外创造和再创造市场。功能创新不再把竞争焦点放在价格和质量上 ,是一种增强产品竞争力的方法。

Product function is one of the fundamental factors influencing product's competitiveness. Function innovation aims at satisfying the needs of different market segments and gaining a larger market share. This paper proposes two function innovation measures: incremental and radical, and six patterns for companies to win or create market. They focus on create or recreate market within an industry, between different groups of the industry or even beyond the industry. Function innovation is a new way towards more competitive products.create market.They focus o