饭店营销竞争的新策略

A New Strategy of Marketing And Competition Between Hotels

在削价竞争盛行的今天 ,饭店应从非价格竞争的角度 ,通过差异化、个性化的产品与服务 ,借助现代信息技术 ,强化品牌优势 ,避开价格战 ,在高层面上开展营销工作 ,进而提升竞争优势 。

Nowadays cutting price down to compete is universal,notels should make their brands more unigue,avoid the price war and operate marketing on a high level from the angle of mon-price competition,with different and particular production and service,by the mordern information technology in order to lift their position in competition and make it profitable.