谨防营销远视症

Beware of Marketing Hyperopia

营销远视症主要有四种症状:过分追求市场占有率;为品牌而品牌;只重外部顾客满意,忽视内部顾客满意;只看市场前景,不顾企业实力。这是目前企业在经营过程中存在的一个重要问题,应引起我们足够的重视。

Marketing hyperopia has four kind s o f symptom:seeking market share vent urously,taking brand construction only as a goal,co ncerning outside customer satisfaction and neglecting inner custo mer satisfaction,aiming at marketing f oreground and neglecting enterpris e str ength.It' s the important prob-lem in enterprises management at pre sent.We s hould think enough of it.