论中小企业集群的区域营销

Regional Marketing of Small-and-medium-sized Enterprise Clusters

集群是在某一特定领域中,大量产业联系密切的企业以及相关支撑机构在空间上集聚,形成强劲、持续竞争优势的现象。在市场经济条件下,对中小企业集群区进行区域营销可以形成具有持久效应的区 位品牌。同时在区域营销中,通过电子商务降低成本,使专卖店获取一体化垄断利益,改进区域营销方 式。

Cluster means a large number of relavent enterprises and associative supporting structures combine to gain strong and sustainable competitive power in a special field. Market economic conditions make it possible that small-and-medium-sized enterprises clusters can practice regional marketing, which will not only form local brand but also gain monoplyzing profit for francised sectors with the reduction of cost by means of e-commerce.