摘要
建立顾客忠诚对企业至关重要 ,顾客忠诚所创造的价值包括了一般顾客可能带来价值的所有方面 ,顾客忠诚的价值在于不仅为企业带来稳定可观的销售利润 ,而且影响企业长期的经营和发展 ,是企业拥有的核心财富和战略资产 ,是真正属于企业的核心竞争力 ,对企业的生存和发展具有重要的战略意义。
The importance of customer loyalty value to a company lies in the value covering all the aspects of a customer brings about to the company. It helops to affect the company's development in the long run as well as make stable considerable profit. Customer loyalty value belongs to a company's indispensible fortune and strategic assets. It is the source of the company's core competence associated withe the company's survival and development.
出处
《商业研究》
北大核心
2002年第18期9-11,共3页
Commercial Research
关键词
顾客忠诚
核心竞争力
战略资产
customer loyalty
core competence
strategic assets
