留住顾客还是吸引顾客

Retaining Customer or Attracting Customer

企业管理中顾客满意战略已被提上议程,影响顾客满意的因素中有些是留住顾客的因素,有些则是吸引顾客的因素,企业应深入分折顾客关系管理中的双因素,提升企业竞争能力。

Customer's satisfaction strategy (CSS) was brought up to the agenda. However, there are a lot of factors affecting customer's satisfaction of which, some are retaining-customer factors, some are attracting-customer' factors. A firm ought to analyze the double-factors in details on customer relation management to increase his competency.