摘要
女性形象深得广告与广告人的青睐,有其深刻的社会和文化内涵。从媒介广告入手,把女性形象放在特定的语境中分析,从而识别出在商业化规范的今天,女性形象广告的鲜明特点与发展走向,对塑造优秀的中国女性形象可谓意义深远。
The advertisements and advertisers pay much attention to the female images. There are many profound social and cultural meaning in it . This paper tries to analyse the female images by putting them into the medium advertisement in particular Language surroundings so that we can discern the distinguishing characteristic and the trend of its development.
出处
《商丘师范学院学报》
CAS
2004年第3期143-144,共2页
Journal of Shangqiu Normal University
关键词
广告
女性形象
女性消费
advertisement
female image
felmale advertisment
