嘉兴医药公司药店经营管理研究

嘉兴医药公司是一家有着 5 0多年历史的老国有企业 ,集批发、零售于一身。近几年来 ,零售业务稳步增长 ,为公司创汇不少 ,然而随着医药市场的全面放开 ,公司自身在管理上的弊端也日益显露 ,为此 ,该文从外部环境、内部管理等方面进行了分析 ,提出一些针对性建议。

Jiaxing Medicine Company is an old enterprise with over fifty years history, it deals with both wholesales and retail. In recent years, the retail is increasing steadily and contributes to the campany`s capital accunmlating. With the overall extending of medicine market, the management deficiency is exposing day by day. Therefore, on the analysis of the exterior environment and the interior management the article puts forward several relevant suggestions.