都市报北京奥运报道特点分析——以《扬子晚报》为例

The Analysis on Characters of City Newspapers Reported of the Beijing Olympics——Taking "Yangtze" as an Example

通过文献资料法、数理统计法、综合分析法等研究方法,以《扬子晚报》为例对都市报北京奥运报道的特点进行了分析。报道特点有:1)"更科技"——版面设置更科学——"杂志化"倾向;内容设置更合理——"立体化"格局;图片运用更精到——"图集式"展现;2)"更人文"——融入了文化元素的传播;重视奥林匹克精神的弘扬;3)"更绿色"——落井下石现象渐渐褪色;运动员的亲情谱写报道新篇章。

Through literature,statistics,comprehensive analysis and other methods,Taking "Yangtze" as an example,the characteristics of City Newspaper reported of the Beijing Olympics were analyzed.Reported features are: 1) "more technology"-set up more space science – "magazine" tend to set more reasonable content – "three-dimensional" pattern;2) "more humane" 3) "more green"-adding insult to injury is gradually fading;athletes of the family write a new chapter reported.