摘要
形象经济是通过形象及其效应获取价值和利润的经济。形象经济以资源个性化、概念商品化、品牌资产化、传播市场化为生产力要素,形成了有别于传统经济运行模式的全新体系,展示了形象经济学广阔的研究和应用前景。
This paper defines image economy as one which obtains its value and profits through image design and public reactions.Image economy consists of resource individuality,conceptual merchandise,brand capital and advertisement market which constitutes a a new system different from the tradtional economy and a prospect for its research and applications in the future.
出处
《苏州城市建设环境保护学院学报（社会科学版）》
2001年第4期29-34,共6页
Journal of Suzhou Institute of Urban Construction and Environmental Protection(Social Science)
关键词
新经济
形象经济
形象经济学
new economy
image economy
image economics
