重庆市海外旅游客源市场分析及促销策略

ANALYSIS AND MARKETING STRATEGY OF OVERSEAS TOURIST MARKET IN CHONGQING

本文对重庆市海外旅游客源市场从三个方面进行了分析,即旅游客源市场的区域分析、国别分析和稳定性分析,并在此基础上对各客源市场提出了有针对性的促销策略。

This article analyses the overseas tourist market of Chongqing from three different sides, namley: area distributionanalysis, nations analysis and stability analysis. On the basis of these analyses, the article puts forward pertinent marketingstrategies of the Chongqing overseas tourist market.