论体育产业面临的机遇与挑战

The Opportunities and Challenges Confronted with by Sports Industry

以市场经济为主体的现代社会，一切文化活动和文化形式都不可避免地烙上经济的烙印，这是体育产业的社会环境。随着市场经济的逐步确立，体育定位的改变，市场体制的形式、中国体育产业长足发展。与发达国家相比，中国体育产业的本土化、专业化是竞争前提，各自信息比程度的高低将是竞争的关键。

All cultural activities and patterns are inevitably inted with economic color in the modern society mainly composed of market economy, which forms a social background of sports industry. Chinese sports industry has developed along with the establishment of market economy, the change of sports orientation and the shaping of market mechanism. The nativism and specialization of Chinese market industry are preconditions for China to compete with developed countries in this field ,while the key to win lies in the extent of informatization of our country.