摘要
利用文献资料法 ,对体育赞助的起源、发展、好处、缺陷、赞助对象以及应注意的问题进行了系统的论述。
Through the documentations and materials, the writer systematically discusses origin, development, advantage and disadvantage, supporting target as well as existing problems of sports Sponsorship.
出处
《成都体育学院学报》
CSSCI
北大核心
2001年第4期18-21,共4页
Journal of Chengdu Sport University
关键词
体育赞助
好处与缺陷
赞助对象
sports Sponsorship
advantage and disadvantage
supporting target
