湘鄂渝黔边区民族传统体育消费与产业化发展研究

Research on National Traditional Sports Consumption and Industrialization Development in Xiang, E, Yu, and Qian

湘鄂渝黔四省 (市 )边区的民族传统体育因所处地理环境、人文背景、文化特质的不同呈现出与现代竞技体育的不同特点 ,笔者概述了民族传统体育消费和体育产业的研究现状 ,阐述了将消费概念引入传统体育活动的必要性和产业化发展的可行性 ,探讨了促进湘鄂渝黔边民族传统体育产业化发展的对策。

By the different features of geography, humane background, cultural traits in these four areas, the authors conclude the quo status of national traditional sports consumption and sports industry. They state the necessity of consumption introducing traditional sports activities and plausibility of industrialization development. Some countermeasures are discussed on national traditional sports industry development.