对企业营销管理的粗浅看法

Some Views on Enterprise's Business and Sales Management

企业将生产的产品推向市场并将产品卖给消费者的活动，人们习惯称之为营销。然而在推动产品走向市场营销的背后，隐含着企业的产品构思设计、产品生产、品质管理、工艺管理、产品推销、售后服务的系统过程，对企业营销管理提出一些看法。

Enterprises provide their products to the market and hand over these products to the coustomers often named business and sales. However on the background of the business and sales, it lies a series of procedures such as product design, pro- duction, quality control, process management, product sales and after-sale sevice. This article puts forward some views to the en- terprise's business and sales.