我国旅行社业垂直分工体系缘何难以实现?——对我国旅行社业发展垂直分工问题的思考

Why is Vertical System in China's Travel Trade Hard to Realize?——On Division of Labour in the Travel Trade in China

鉴于我国旅行社业行业秩序混乱的状况以及欧美国家旅行社行业的有序发展 ,旅游业界有关人士主张在我国旅行社业内发展和建立垂直分工体系 ,然而垂直分工体系却始终不能如人们所预想的那样得以实现 ,这引发了笔者对这一问题的思考。本文在分析欧美旅行社业分工体系形成背景的基础上 ,从市场营销学的角度对当前我国旅行社业分工体系的现实问题进行了探讨 ,指出在我国当前条件下 ,旅行社业零售代理商的生存条件尚不具备 。

In view of the tumult of China's travel service industry and the well\|ordered development in the travel trade in Europe and America,relevant personages in tourism circle insist on developing vertical system.However,it didn't realize as expected.On the basis of analyzing the division system in the travel trade in Europe and America,this article,from an angle of marketing,brings a discussion of the same problem concerning the reality in China.Furthermore,it puts forward that the vertical system is yet to be practical at present in China due to the lack of existing conditions for travel wholesaler and agent.