21世纪初我国体育健身消费市场的形成与可持续发展

Formation and Continuous Development of Consumption Market for Sport Body building in China in the Early 21 st Century

采用文献资料研究方法 ,对 2 1世纪初我国体育健身消费市场的形成与可持续发展等问题 ,进行了论述。认为 ,国家政策的扶植、生活消费水平的提高、体育健身消费的功能等因素 ,是促进现阶段我国体育健身消费市场形成的有利条件 ;提出了有利于我国体育健身消费市场可持续发展的对策。

By consulting documentation, this paper expounds the formation and continuous development of consumption market for sport body-building in China in the early 21st century. It has been found that the support from the government in policies, the increase of life consumption level, the function of sport body-building consumption and so on are the favorable conditions in promoting the formation of consumption market for sport body-building in China at the present period of time. Moreover, the countermeasures are provided which will benefit the continuous development of consumption market for sport body-building in China.