运动市场的结构及内涵

On Structure and Connotation of Sports Market

采用文献资料研究方法 ,以运动产品的性质为逻辑主线 ,研究了运动市场的结构。广义上 ,运动市场可以分为运动本体市场、运动衍生市场和运动辐射市场。运动本体市场是指运动服务市场 ,包括竞赛表演和练习娱乐市场。运动衍生市场是指利用运动服务的价值再生新的市场客体而形成的市场 ,包括运动性无形资产市场和运动生产要素市场等。狭义上 ,运动衍生市场和运动辐射市场不属于运动市场范畴。但是 ,属于运动产业经营涉及的市场。

By the research method of literature summary, the present paper discu sses the structure of the sports market taking the nature of sports products as the logic line. It points out that in the broad sense, the sports market can be divided into three sub-markets --- noumenal market, derivative market and radian t market. The first one refers to the market of sports services including compet itions, shows, exercises and entertainment, while the derivative market , which derives from the new market object generated by utilizing the value of sports se rvices, includes the invisible assets and the elements market for sports product ion. The derivative and radiant markets do not belong to the category of the spo rts market in a narrow sense, but belong to the market involved in the sports i ndustry.