开拓河南体育产业之路——充分利用体育无形资产

Open Up A Path For The Physical Industry of Henan Province

本文在讨论与体育产业相关的无形资产发展方向和方式的基础上 ,提出了河南省体育产业的无形资产的开发应从体育文化、体育明星、体育明星的服饰品牌入手 ,大力培养高素质的、家喻户晓的体育明星 。

Alongside with the direction and way of the invisible industrial developing,which interrelate Physical industry,this thesis advances a theory about the invisible industrial developing of Heanan province.The author thinks the developing of physical industrial stars'effect educate famous.high quality physical stars and set about opening up the physical cuture and brands of physical stars'dress.