摘要
通过对中国承包商的业绩分析,对其发展历程、取得的业绩、市场占有、行业分布等情况进行了深入研究;并与国外承包商进行多指标比较分析,揭示其不足以及产生这种不足的原因。在分析国际承包市场发展趋势的基础上,最后对中国承包商提出了一系列发展对策,以适应国际承包市场发展趋势,提高中国承包商在国际承包市场上的竞争力。
Just based on the introduction of Chinese construction contractors' performance, this paper make its best effort at analyzing some specific aspects such as: the course of development, acquired accomplishments, market occupation rate, industry distribution, etc. Whilst comparing with the foreign construction contractors on Mutli- indicators, this research discloses the deficiencies and cause causing these deficiencies for Chinese construction contractors. A series of development strategies are set forth according to the international development trend in order to enhance the competitiveness for coping with the opponents all over the world.
出处
《重庆建筑大学学报》
CSCD
2001年第z1期18-27,共10页
Journal of Chongqing Jianzhu University
关键词
中国承包商
国际承包市场
市场分析
chinese contractor
international construction market
marketing analysis