中国大陆房地产网站的 现状分析与发展方向研究

Current Situation Analysis and Developing Trend of Real Estate Websites in Mainland of China

从新经济的理念出发，阐述了房地产网站的诞生和发展，并对房地产网站进行了分类。进一步分析了不同类型房地产网站当前开发建设中所存在的问题，有的放矢地提出了房地产网站建设的一般商业模式，即“１＋４”模式。针对房地产网站建设当前存在的问题，基于“ １＋４”模式，设计构思了今后中国大陆房地产网站建设与发展的主要战略方向。

This essay discusses how the websites of real estate came into being and develop based an the basic conceptions of new economics, and we categorize the websites of real estate into three kinds: real estate professional website; real estate government website; real estate enterprise website. The essay analyses deeply on the problems existing in the current construction of different kinds of real estate websites, and presents normal economic mode followed by meet real estate websites, namely '1+4' mode. This mode clearly gives expression to the relationship of real estate website, government, enterprise, professional and consumer. The essay expects the main developing trend of the real estate websites in mainland of China as well.