我国体育产业发展的制约因素及对策

Restrictive factors of sports industry development and its countermeasure

通过从财政金融支持、体育消费偏好、体制 3个方面分析阻碍我国体育产业发展的原因 ,提出发展我国体育产业应确立民间兴办体育产业的主导地位 ,建立协调机构 ,对体育场地设施进行改制 ,建立相关的融资体系 ,给予税收、财政、金融等方面的支持 ,提高大众参与体育活动的偏好 ,以及彻底进行体制改革等对策。

This paper analyzes reasons which restrict the development of Chinese sports industry from aspects of finance support,direction of sports consumption and system,points out countermeasures for sports industry development in our country including ensuring nongovenmental sports industry being dominant station, establishing coordinated organization, reforming management system of sports grounds, establishing correlative financing system, providing supports of revenue and finance, fostering people's interest in joining exercise, and reforming the system thoroughly,etc.