体育赞助的体系

System of sports sponsorship

论述构成体育赞助体系的四个子系统———赞助方、被赞助方、中介方和传媒方以及构成体育赞助流程的四个阶段———总体策划、个案营销、个案组织和实施与个案评估的特征、作用和相互关系。

To study the four stages of system of sports sponsorship,this paper has discussed its four subsystems:sponsor,the sponsored,intermediary and media.It has also studied the four stages of the whole planning,the individual marketing,the individual management and the individual evaluation and their inter relationship.