试析体育传播中的几个伦理问题

On Several Ethical Issues in Sports Communication

体育传播在媒体传播中占有很大的比重,当前体育传播中存在着一些伦理问题:"低俗压倒高尚"、"精英伦理压倒大众伦理"、"工具价值压倒内在价值"、"市场利益压倒社会责任"、"自由压倒规制"等。这些问题存在的原因主要有锦标主义的侵蚀、经济利益至上观的驱动、后现代社会大众文化的解构、对体育媒体功能的认识偏差等。

This article promulgates several ethical problems in sports communication:"vulgar crushes noble","the outstanding person ethics crushes the populace ethics","the tool value crushes the intrinsic value","the market bene-fit crushes the community responsibility","the freedom crushes the rules and regulations"and so on.After that,the article analyzes the primary reasons that causing these problems,such as to have the cups and medals mania corrosion,the economic interest supreme view actuation,the modern societ...