浅议英文广告文体的“假不连贯”和翻译

Pseudo-coherence in English Advertising Text and its Translating Techniques

根据有关的连贯理论,通过分析英文广告的"假不连贯"现象,提出此类广告文体的翻译应以功能对等为准则,以意译为主,对其结构、语义作较大调整。

Based on the relevant coherence theory,the article analyzed the pseudo-coherence in English advertising text,and proposed that the translation of such texts should follow the principle of "equivalent effect",and certain adjustment should be made on the syntax and semantics.