摘要
从广告主的市场细分、目标广告主的选择和为广告主提供的服务三个方面探讨医学科技期刊广告市场开发的策略.
The article explores the development strategies for he advertisement market of sci-tech peeriodicals in meical sciences from the following aspects:the clssification of the advertisement customers,the choice for the advertisement customers and services provided for the advertisement customers.
出处
《韶关学院学报》
2008年第12期139-143,共5页
Journal of Shaoguan University
基金
中国高校自然科学学报研究会基金项目(GBJXB0811)
关键词
广告主
医学科技期刊
广告市场
advertisement customers
sci-tech periodicals in medical sciences
advertisement market
