提高我国体育用品产业国际竞争优势的战略选择

On the strategic choice of the improvement of the international competitive advantage of China's sports product industry

据竞争优势理论和我国体育用品业国际竞争力的现状。提出我国体育用品业国际竞争优势的战略选择:首先要充分发挥劳动力的低成本、体育用品巨大的需求潜力及体育用品产业的集群效益等方面的比较优势.再通过品牌建设、营销和保护及对产业集群的品牌资源进行整合等来进行产业结构升级和优化来提高竞争优势.

On the basis of the theory of competitive advantage and the present international competition condi- tion of China s Sports Product Industry,the paper is on the development strategy of this industry.First,we should make full use of the comparative advantage,such as the cheap labor,the great demand of the sports goods market and the integrated benefits.Then,we should upgrade and optimize the industrial structure through the brand construction,marketing and protection,and the brand sources coordination of th...