摘要
为了提升城市户外广告环境品质,改进规划工作的不足,提出以公共政策为导向的户外广告规划研究方法。在《深圳市户外广告设置指引》的编制实践中,通过多视角的目标建构、"规范"加"规划"的导控策略以及"手册式"的成果表达手段,取得了良好的实践效果。因此提出:为了提高户外广告规划成果的可操作性,增强实施实效性,必须正确认识户外广告的双重属性,将规划工作从传统的技术导向转变为以公共政策导向,做到导控中的因势"利导"与"力导"。
For the purpose of improving current outdoor advertisement environment and planning,this paper proposes the public policy oriented outdoor advertisement planning.In making "Shenzhen outdoor advertisement control guidelines",through multi-view objective setting,"code" plus "planning" guiding and control strategy and "handbook" result expression,good effects,was achieved.For the purpose of improving the operability and effectiveness,this paper proposes the following viewpoints as follows:it s important to cor...
出处
《哈尔滨工业大学学报（社会科学版）》
2008年第6期39-45,共7页
Journal of Harbin Institute of Technology(Social Sciences Edition)
关键词
公共政策
户外广告
导控
实效性
public policy
outdoor advertisement
guiding and control
effectiveness
