摘要
徽商称雄明清商界三百年,主要原因在于:具有深厚的文化底蕴,注重总结经商经验,撰写商业专书,以求从商职业技能的专业化;贾儒结合,程朱理学与王学并尊,因而演化出"官商互济";创建以诚信为本、义利均衡的贾道和独特的营运型式;以及利用其区位优势,抢先占据长三角地利,致力于长途贸易等。
The merchnts of Huizhou maintained predominant in the Ming and Qing Dynasties for 300 years. The main reasons lie in the following facts:they have rich cultural connotation,summarize trading experi- ences,write professional books on commerce to specialize vocational skills.The merchants and Confucian- ism are combined,and Cheng-zhu Confucian school and Wang school are honored.Thus,there exists mu- tual benefits to officers and merchants.The special running model,based on integrity and equal profits,is forme...
出处
《安徽师范大学学报（社会科学版）》
CSSCI
2008年第6期670-675,共6页
Journal of Anhui Normal University(Hum.&Soc.Sci.)
关键词
徽商
文化底蕴
官商互济
营运型式
merchants in Huizhou
cultural connotation
mutual benefits to officers and merchants
running model
