浅谈包装中色彩的销售作用

On Functions of Color in Packing

商品包装中,色彩是品牌的视觉语言,对于烘托商品主题、美化产品、便于消费者识别商品都起着重要的作用,若运用得当,可以产生很好的视觉冲击力,在宣传品牌的同时,使消费者对这一品牌产生信赖感,并且是低成本高附加值的品牌资源。

Color of package plays an important role in setting off a subject by contrast,beautifying products and making a commodity more distinguishable.Proper use of color in packing can achieve strong optesthesia impact and produce a sense of trust on the part of consumers,which becomes a brand resource of low cost and high added value.