基于网络的市场研究信息平台建设研究

Study on the Building of the Market Research Portal Based on the Network

社会调查研究法作为一种科学的研究方法在我国的市场研究中得到了越来越广泛的应用,而计算机网络技术的广泛应用改革了传统的社会调查研究方法。本文论述了基于网络的市场研究信息平台建设的重要意义,并结合平台建设的需要分析了实现这一系统的主要功能模块。

As a scientific study method,social survey is being used in more and more fields in our market research.But with the extensive application of computer network,the traditional social investigation was changed.This paper discussed the significant meaning of building the market research portal based on the computer network,and analyzed the main modules of the system to implement the platform.