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Web 2.0在广告传播中的应用

The Application of Web2.0 in Advertising Disse Mination
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摘要 Web2.0时代的到来,促使许多新的网络运营模式和新的媒体诞生了,新的网络运营模式比如marketing2.0,work2.0,搜索引擎等,新的媒体比如博客、手机、网络视频和数字化移动电视等,成为投放广告的新型媒介载体。Web2.0技术在广告传播中的应用价值越来越受广告主和商家关注。 With the times of web2.0,many new network operating modes and new media were born.The new network operating modes are such as marketing2.0,work2.0,search engines,and so on.Such as new media are blog,internet video,mobile phone and digital mobile TV,which will to be new ads media carder.The value of Web2.0 in advertising dissemination is concerned more and more by advertisers and merchants.
机构地区 武汉科技学院
出处 《武汉科技学院学报》 2008年第9期12-14,共3页 Journal of Wuhan Institute of Science and Technology
关键词 WEB2.0 博客 网络视频 手机 数字化移动电视 搜索引擎 Web 2.0 Blog Internet video Mobile phone Digital mobile TV Search Engines
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参考文献11

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