从市场营销环境的视角谈我国老龄产业发展问题

the Discussion of China's aging industrial development on the marketing environment perspective

随着科学技术的进步和人民生活水平的提高、人口平均寿命的延长,我国正迎来一个前所未有的"银发浪潮".如何适应未来人口发展趋势,大力发展老龄产业,是值得各级人民政府、企事业单位和社会各界高度关注、重视和思考的问题.针对目前老龄产业发展面临的困难与问题,本文提出五点思考,即提高对老龄产业的认识,抓好相关法规政策落实;因地制宜制定优惠政策、多方参与发展老龄产业;加强部门间的协调与配合,形成发展老龄产业的合力;切实转变营销服务观念,不断拓展老年消费市场;做强做大做优老龄产业,努力实现又好又快发展.

With the progress in science and technology and improvement of people s lives,People s life Extend,China is ushering an unprecedented "wave of silver-haired".How to adapt to future population trends,Developing the aging industry is worth of a high degree concern,attention and thought by people s governments,enterprises and institutions and the community.In view of the current aging industry is facing difficulties and problems,In this paper,a five-point thinking,That is,to raise awareness of the aging indust...