《国际市场营销》案例教学法研究

On the Case Study Teaching Method Employed in the Instruction of "International Marketing"

案例教学法作为一种全新的教学方法,在我国经济管理类专业相关课程中得到了广泛的应用。文章结合近年来在《国际市场营销》课程中的教学实践,针对案例教学法实施中的主要问题,从教学方法与实际操作上,探讨了《国际市场营销》案例教学法的有效实施途径。

As a brand new teaching method, case study teaching method has been widely applied in relevant economic and management curriculums in China nowadays. Based on the teaching practice in recent years, this paper explores the main problems in the implementation of case study teaching method in the instruction of "International Marketing" and puts forward some effective ways to put case study teaching method into practice of the instruction of "International Marketing".