项目价值创造过程研究

Research on Value Creation Process of Project

随着市场竞争的不断加剧,许多企业开始改变出售传统的产品和服务的商业模式转而向一体化的解决方案发展,企业项目也随之以提供传统的产品或服务为中心向以提供满足客户为中心的解决方案转变。主要探讨了这种变化下,项目整个生命周期(包括投标前和实施后)的活动如何以满足客户需要为目标进行不断调整,以更好地创造企业价值和客户价值。

As market competition increasing,many enterprises began to change selling traditional products and services business model toward integration solutions development,enterprise project also will be provided to the traditional products or services as the center to meet to provide customer-centric solutions change. This paper mainly discusses the changes,the entire project life cycle(including tender before and after implementation) is how to satisfy customer needs of the ongoing adjustments to create a better ...