商务印书馆语言学期刊方阵及其品牌战略思考

Strategies of Creating Linguistic Journals' Position in the Chinese Commercial Press

商务印书馆是一家有悠久历史的出版单位,百年来出版的图书和学术期刊,一直获得学界的好评。新世纪以来,秉承出版语言学期刊的传统,商务印书馆积极整合国内语言学期刊优秀资源,打造语言学期刊方阵,引导学术取向,提高出版资源的集中度,优势互补,形成规模效益,力图更好地为国家语言学事业服务。

The Commercial Press of China is a first class modern publishing house with a long history of Chinese publication.Over the past hundred years or more,the books and academic journals published by the Commercial Press were highly praised by the scholars from all walks of life.Coming into the new century,the Commercial Press takes its tradition of publishing academic linguistic journals,actively uses the resources of academic linguistic journals,creates the position of linguistic journals,guides the academic t...