企业识别系统中的环境、资源观及其形象设计

The Outlook on the Environment & Resources in Corporate Identity System and Its Image Design

可持续发展的思想和社会市场营销观念已成潮流。为适应市场需求的变化和环境管理的要求,寻求市场机会和避免环境威胁,必然要求企业自觉、主动地关切资源、环境问题,履行应尽的社会责任,并融入、体现在企业识别系统设计中。本文提出了在企业识别系统中贯穿"资源、环境形象"设计的一些基本思路。

The thought of sustainable development and the selling concept of social market have become the trends.In order to meet the demand of market and the requirement of environmental management and seek market opportunity and avoid environ-mental threat,it is inevitable to require the enterprises to be concerned about the environmental and resource issues voluntarily,fulfill their own duties and reflect them in CI design.This paper proposes the basic thinking of penetrating the "environmental and resource image"...