铁路运输企业市场营销战略职能初探

Marketing strategy of railway transport enterprises

从铁路市场营销工作实际需要出发,培育铁路运输企业营销战略职能,必须整体且系统地培育把握市场的情报力、接近市场的分销力和影响市场的促销力及维护市场的服务力,促进铁路运输企业市场营销工作整体提高。

The article introduces the marketing strategy nurturing of railway transport enterprises should be dealt with by more sharp insight into the market,more promotion mode of influencing the market and better service,making the marketing more efficient and effective.