丝绸手绘产品的文化内涵发掘与产品创新

Cultural Connotations and Product Innovation of Hand-painted Silk Products

就丝绸手绘产品的文化内涵发掘与产品创新进行了探讨。结合丝绸手绘产品研发提出了文化内涵区隔定位的观点,对丝绸手绘文化内涵产品创新的具体案例进行了分析,论述了文化元素的融入对凸显产品价值的关键作用。

This paper discusses the cultural connotations and product innovation for hand-painted silk products,proposes segmentation positioning for cultural connotations based on hand-painted silk products design,analyzes the detailed sam-ples for hand-painted silk product innovation,and discusses culture elements′ important impacts on product values.