景德镇区域品牌的历史型构与资产价值批评

Historical Configuration Asset Value Criticism of Jingdezhen Location Brand

作为一种特殊的生态系统,区域品牌的型构要素包括3大类型:地理区域要素;社会文化要素;产业基础。由于型构要素不断变迁,区域品牌的资产价值必然产生改变。因此,景德镇区域品牌的资产价值创新应以加强文化价值建构为指向,以创意与创新为动力,发掘新的差异性型构要素,以强化品牌的差异优势。

As a special ecological system,the essential elements of the location brand configuration cover the following three types: the elements of geographic region;social cultural elements;industry base.Since the elements of configuration keep changing,the asset value of the location brand will be changed without a doubt.Therefore,the creation of the asset value of Jingdezhen location brand is supposed to follow the direction of increasing cultural value,take originality and innovation as the driving force and dig...