浅析合同管理在企业市场营销中的作用

Making a simple analysis about contracts manager'action in the business marketing

合同管理是市场营销中一个不可缺少的环节,管理好与坏直接关系到企业产品的销售和经济效益,甚至关系到企业的生存与发展。本文重点谈论合同管理的职能以及在实施过程中存在的一些问题,并对今后如何加强和改进合同管理工作提出一些建议。

Contract managing plays an indispensable role in marketing. The quality of managing directly has a close bearing on sale and economic benefits,even relates to existence and development. This article focuses on the role of contracts manager and makes attention to some questions in the training process. Some suggests have been brought about how to strengthen and improve contracts manager work.