大众传媒“舆论逼视”现象探析

An Analysis of the Mass Media’s "Public Opinion Intently Watch" Phenomenon

"舆论逼视"是近年来大众传媒运作中出现的一种不良倾向,其实质是媒体对议程设置功能的滥用和传媒社会角色的越位,同时又带有强烈的媒体话语霸权的色彩。"舆论逼视"现象背后的深层次原因是媒体对商业利益的追求。该现象会对媒体本身、事件当事人、社会大众带来不同程度的危害。

The"public opinion intently watch" is one kind of undesirable tendency which appeared in mass media’s operation in recently years,its essence is media’s abuse of the function of "agenda setting" and media’s overstepping of its social role,simultaneously with the strong colour of media words hegemony.The deep cause of the "public opinion intently watch" phenomenon is media’s pursue to the commercial interest.This phenomenon will bring harm to the media itself,the event litigants,the social popular in varying...