品牌定位——学校品牌的第一要素

School Brand Positioning——the Most Important Factor of School Brand

学校品牌的定位是学校思想、理念、文化、价值观和社会声誉的真正表达,是学校优势和实力的综合输出。学校品牌定位是打造学校品牌的第一要素,是学校间智慧的较量,目的是有效建立学校品牌与竞争者的差异性,在家长、学生心中占有一个与众不同的位置。

The school brand positioning is the real expression of the thoughts,concept,cultural,value,and social reputation for the school. It is also the combination output of school s advantages and power.The school brand positioning is the most important thing to develop school brand.It is also the battle of wits between schools in order to establish diversities between school brand and competitors and have a different place in the heart of students and parents.