青岛市企业商标状况分析及对策研究

Analysis on trademark status of Qingdao enterprises and countermeasures

依据青岛市注册商标的规模和比例、"中国最有价值商标500强"商标的横向比较,青岛市企业商标工作取得了一些经验,同时也存在一些问题。联系企业和城市发展的现实背景,提出了推进商标战略应采取突出重点、发挥优势、加强保护等对策。

Based on both registered trademarks of scale and proportion in Qingdao and the horizontal comparison of lists of"China’s 500 Most Valuable Trademarks",the paper analyzes development experiences and existing problems of Qingdao trademark work.Under the background of enterprise and urban development,the paper puts forward a series of countermeasures and suggestions,such as clear focus,positive advantages,strengthen protection,and so on,in order to speed up the implementation of trademark strategies in Qingdao...