探析新时期高校对外宣传策略的改进

On the Strategic Improvement of External Publicity of Higher Schools in the New Period

近年来,我国高校面临的舆论环境已进入透明化、公开化的阶段,这本身是一件好事,但高校自身在教学与管理中出现的问题以及社会对于高校负面新闻事件的炒作,严重影响了高校形象。面对这些信息传播危机,多数高校始终处于被动的局面,如何加强高校对外宣传工作,树立良好的社会形象已迫在眉睫。

The public opinion environment the higher schools in China are confronted with has been into the stage of transparency and publicity in the past years,which is a good thing.However,some teaching and management problems in some higher schools and the propagandas concerned have a great impact on the im-age of the higher school.In the face of broad ways of information transmission,most higher schools are fre-quently safeguarding themselves from disrepute.At present,how to strengthen the external publicity and ...