摘要
高校思政网站具有信息传播属性、大众传播的社会属性以及网络传播属性。对思政网站的受众、内容以及传播者与受众的关系开展深入研究,有利于提高思政网络的传播效果。确保信息的权威性、掌握和运用传播效果理论、建立科学的教育体系是提高思政网络传播效果的重要保证。
The university mentality and politics website has the attribute of information dissemination,the social attribute of mass media dissemination as well as the attribute of network dissemination.Carrying out the deep research on the audiences,the content as well as the relationship between the disseminator and audiences of mentality and politics website is advantageous in enhancing the dissemination effect of mentality and politics website.Guaranteeing the authority of the information,knowing and utilizing the...
出处
《南昌教育学院学报》
2009年第1期33-36,共4页
Journal of Nanchang College of Education
关键词
思政教育
网络
传播
效果
mentality and politics education website dissemination effect