基于市场目标的闽台旅游资源整合开发研究

Study on The Integrated Development of The Tourism Resources Between Fujian and Taiwan Based on The Market Aims

闽台区域旅游合作具有重大的政治意义、经济意义和文化意义。旅游资源进行整合开发则是闽台区域旅游合作的前提和基础。本文在对闽台旅游资源现状进行分析与评价的基础上,以繁荣区内旅游市场为目标,提出应明确闽台两地的相对旅游资源优势,从而开发出适销对路的旅游产品,旅游互动是闽台优势旅游资源对接的主要方式;以共拓区外旅游市场为目标,提出闽台品牌旅游资源对接、黄金旅游线路的组合与策划以及"海峡旅游"品牌共推的具体策略;为保障市场目标的实现,创造良好的合作环境,提出闽台旅游资源整合所需的保障措施,即加强旅游合作意识、协调两地行业规范体系、畅通闽台两地的交流通道和搭建旅游合作平台,并对这些措施进行了有效的探讨。

The tourism cooperation between Fujian and Taiwan has not only political significance,but also the economic significance and the cultural significance.We shall study on the integrated development of the tourism resources between Fujian and Taiwan before their tourism cooperation.It analyses the current situation of tourism resources between Fujian and Taiwan.Aiming at flourishing the inside market,expanding the outside market,and producing good environment for achieving the market aims,a series of strategie...