和合企业文化体系建设研究

On the Construction of System of Corporate Peace and Integration Culture

中华传统文化的和合思想是"和合企业文化"的思想源泉、理论基础和形成背景。在此基础上,借助企业形象识别理论的分析框架,从理念识别、行为识别和视觉识别使"和合"文化在企业经营过程中获得具体表现。

The thought of peace and integration in traditional culture of China is the source and theoretical basis of "corporate peace and integration culture .On this basis,with the help of the analytical framework of the theory of identification system of corporate image,the corporate peace and integration culture can be embodied by philosophy identification,behavior identification and vision identification in the business process.