混合渠道的易逝品分销系统的库存竞争

Inventory competition for perishable product in hybrid distribution system

讨论随机需求下的混合渠道分销系统,针对同一产品在不同渠道间的替代性,研究了传统渠道和直销渠道间的库存竞争问题.证明了渠道库存竞争存在唯一的纯策略纳什均衡,分析了批发价格和渠道替代率的变化对竞争结果的影响,同时证明了存在使系统收益最大化的最佳渠道库存,并与竞争结果进行了比较,揭示了系统的失调性.最后,通过一个数值算例考察了相关因素对各方收益的影响,并对相关结论进行了验证.

Consider a hybrid distribution system under stochastic demand.This paper analyzes the inventory competition between traditional channel and direct channel as a result of the channel substitution for the same product.The unique existence of pure-strategy Nash equilibrium is proved and the impacts of wholesale price and the channel substitution rate on competition outcome are analyzed.In addition, this paper also prove that there exists the optimal stocking levels to maximize the expected profit of the whole ...