基于经费约束和广义客户终身价值最大化的多客户流失挽救模型

Retrieval model for multi-customer churn:How to maximize generalized customer lifetime value under restriction of expense

提出并计算了基于单个客户的广义客户终身价值和挽救费用上限.在此基础上,提出了有挽救总经费约束条件下、为实现全体流失客户终身价值最大化的挽救模型,包括流失客户是否挽救的依据,如何确定各类客户的挽救比例、挽救费用、挽救次序等.最后给出一个算例.

Generalized customer lifetime value and upper retrieval expense are put forward and calculated in the basis of single customer.In order to maximize the generalized customer lifetime value of all churn customers under the restriction of total retrieval expense,the retrieval model is then advanced,including reasons of whether or not to retrieve,how to decide various customers retrieval proportion,retrieval expense and retrieval sequence.An example is given in the end.